One of the fundamental steps towards marketing success is clearly branding your business for your target market. Sounds simple, but it is often a step that takes some time and thought. To help understand what is meant and involved in branding I wrote a short 1 page summary for my bridal and wedding clients titled “Who Are You” as a point of beginning.

I have spent the last three years working with all types of wedding professionals through Think Like A Bride and consulting on how to increase their sales. Over that time I have grown increasingly frustrated with the difficulty in finding high quality professionals to implement the marketing tools my clients needed to increase their sales. Read more