Your Employees ARE Your Business

I have few heroes, Sir Richard Branson is one of them. This meme was going around Facebook a while back and it really got me thinking.quote-if-you-look-after-your-staff-they-ll-look-after-your-customers-it-s-that-simple-richard-branson-76-94-95I have been involved in small business in one way or another my entire life. My parents started their business in our garage when I was 18 months old. Since then I have owned a couple of my own, consulted for more than a few and worked in even more. When it comes to employees, I have observed them, been one and hired and fired them. I am more firmly convinced than ever that your business  is your employees. They are your most valuable asset, bar none. With out them you have no business.

I don’t care if you make widgets, plan parties, serve guests or dig ditches; if your employees are happy, respected and treated well they are going to do the best job possible. If you under-value them, treat them with suspicion or like you are doing them a favor they will do the least possible to stay employed. As a boss, you reap what you sow.

Why some employers don’t understand that is beyond me.

Are You Making the Money You are Worth?

the business of weddings

If you have followed me for any length of time you know that when it comes to sucking up information I have a pretty large view of the world.  I don't limit myself to just reading about the wedding industry. I found this little gem on pricing your … [Continue reading]

The Reinvention of David’s Bridal

David's Bridal Reinvention

If you are a bridal shop owner and haven’t read this article, you really need to take the time. The article is about the coming changes at David’s Bridal. In 2012 Clayton, Dubliner & Rice purchased David’s from Leonard Green & Partners. … [Continue reading]

I’m Back!!

Hello everyone. After a small hiatus, I am back at the keyboard and ready for service.   … [Continue reading]

Why I Threw Away My To-Do List

to do list

We all have them, that never ending list of shit we have to get done. There are always those things on it that you dance around and keep getting moved to the next list. Every time you move it on you feel bad. Wonderful. I know, you say that it … [Continue reading]

Is Your Website Really Reaching Your Target Brides?

Mobile Search vs desktop search

I had something interesting happen yesterday. I was training someone to work in a catering office and their knowledge of Gmail completely fell apart when I had them work on a desktop. You see, they use Gmail all the time but only on their phone or … [Continue reading]

Content Marketing the Easy Way

You already know that content is king. You use your website to attract clients and to make sales. For your website to work, your clients have to first FIND your website.Well written, well placed and well publicized content is content marketing and … [Continue reading]

Mastercard says spending is up, but…

the business of weddings

There is a common belief that consumers still aren't spending post recession, that they are still holding their wallets especially close to the vest. In a recent article in the Washington Post, MasterCard executive Sarah Quinlan and her analytics … [Continue reading]

Think Like A Bride Makes the London Press

Think Like A Bride in The Guardian

My passion is in helping people. In particular helping all those people that threw their lives and time and treasure into this crazy world we call bridal. It's just what I do, it's right there on the home page of this blog. Like everyone one else, … [Continue reading]

Is it Time to Outsource Your Blog?


Every wedding professional knows that content is king. To build and keep Google ranking you need to keep adding content to your website, usually via regular blog posts integrated with social media.  You know know this, it isn't news. So … [Continue reading]

Groupon. Is it a Smart Play for Wedding Professionals?

Groupon wedding shop

Groupon once again has it's sights set on the wedding market. They tried it before, way back in 2010. My thoughts were that Groupon was a lousy deal for wedding vendors and if the comments are any indication, so were yours. Check out these … [Continue reading]