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Brilliant Wedding Marketing

from the irreverent, unrestrained mind of Christine Boulton

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Content Marketing

Blog posts, page copy, email content and social media are all a part of content marketing.
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Email Marketing

Email marketing is one of the most cost effective ways to market your wedding business.

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Web Design & Updates

Custom website design and updates to your existing site.
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The best marketing starts with a plan. You need one. Let's talk.

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Increase Your Bridal Show ROI

It’s that time of year again. Bridal show season is right around the corner. Are you ready? Do you know how to pick the right show to reach your target bride? Do you know how to take advantage of pre-show publicity? Have you designed your show collateral? Do you know how to design your booth for maximum effect? […]

Notes from a Bridal Show. Part 2

Anatomy of a Booth Some people do the same booth every show. Some people grab whatever is handy at the last minute. Some people don’t even try.   …and then there are those that consistently grab the bat with both hands and KNOCK IT OUT OF THE PARK!   This is the story of one […]

Bridal Show Season is Back.Time for Reviews

A funny thing happened on the way to the bridal show; someone called me the Simon Cowell of bridal shows! Really? Hey I just tell it like it is. You know me, I’m not a big fan of Fairy Dust and I want you to have the best bridals show booth  you can get. Sunday I […]

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More Totally Outrageous Marketing

You know that I am a fan and proponent of outrageous marketing. I have written about it before  and I even told you how to budget for it. Well, there has been a rash of some very clever outrageous marketing lately that I just have to share with you. First, I am sure you saw […]

Marketing Tip for Wedding Photographers

Dear photographers, I have a marketing tip for you today. You know that the primary way that today’s brides and grooms find their wedding vendors is by personal referral, right? Well, one of the places they are going for those referrals is to their planner and the other wedding professionals that they hire. That makes these professionals very important to your […]

Tips From a Master on Getting Press for Your Wedding Business

With everything you have to do, worrying about getting press for your wedding business is probably not high on your to-do list. Well it should be. For most wedding businesses, by press I mean getting your work out the on the top blogs as well as the multitude of local and regional wedding blogs. Those […]

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Bridal Show Success

Bridal Show Success
What you need to know to make the most off your Bridal Show investment

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Brilliant Wedding Marketing

Brilliant Wedding marketing ebook
Brilliant Wedding Marketing is the step by step guide to building your marketing plan in a logical, layered way.
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