Email and Lead Lists

Since the topic of the day seems to be lead lists and email I thought I would gather together some of my best posts on the subject. Happy reading. Oh and don’t forget, the people that are telling you how many names are on their lead list are trying to sell you something.  Just sayin’ The Truth About Lead Lists Bridal Spam. Get Out of My Inbox!! Are Your Emails Losing You Customers? More... [Read more]

Like a Perfect Symphony, Social Media Has to Hit All The Notes

Social media marketing is a much more complex animal than most people seem to think. You cannot just do a bit of it and think it will achieve your goals. In truth, for it to work it has to be a full on social media campaign. Like a well orchestrated symphony, if one part is missing or off key, it will fall flat. All the tools of Social Media are but pieces of the larger puzzle. Some are to build buzz,... [Read more]

Spreading the Word and Getting the Gig

I ran a cross an interesting story over the weekend. It is an interview with Robert Evans, celebrity photographer. Evans was the wedding photographer for the Jennifer Anniston/ Brad Pitt wedding and then the Katie Holmes/Tom Cruise weddings. So how did Evans break into that rarefied world? He schmoozed the florist. No, he didn’t cozy up when he knew that they were doing the wedding, it was a... [Read more]

Simply Wedding Goes Live

Joy Basdeo , a wedding planner in Grand Cayman emailed me not long ago about a new website. Joy had a blog in one place and 2 different website on other urls and nothing was working. She couldn’t update anything but her blog, and she wasn’t getting much SEO traction on her websites because of the way they were built. Well, in no time flat we had Joy on a shiny new WordPress blog site built... [Read more]

You Can Lead a Horse to Water…

I met with a friend last week that needed some advice on promoting an upcoming event. We talked about the time frame (very short), we talked about what they were doing already(great event, some advertising, no social media) and what they hoped to get out of the event. In the course of an hour we tossed around ideas and looked at some possibilities. By the time we were done I thought that we had laid... [Read more]

Why Does Everyone Want to Be in Wedding Planning?

This was in my PR file this morning. The Dessy Group Introduces Wedding Planning Tools Online. Now why would a bridal fashion house take the leap into planning? Or, more correctly, to become a “one-stop shopping” wedding site I can think of two reasons why. The big one, at least on the surface, is to keep brides on their site as long as possible. Any couple that decides to use the Dessy... [Read more]

Warning! Check Before You Write a Check.

In light of the story coming out of Dallas and Boston today with regards to the biggest bridal show scam ever it seem that I need to reiterate some warnings. According to information uncovered by Tanya Eiserer of the Dallas Morning News, this was much deeper than a single bridal show in Boston. This scam was run in cities around the country. Karen Tucker, the alleged perpetrator was also trying to... [Read more]

Press Release: Christine Boulton Named to Wedding Industry Survey Network Advisory Board

Press Release: Christine Boulton Named to Wedding Industry Survey Network Advisory Board. FOR IMMEDIATE RELEASE Christine Boulton Named to Wedding Industry Survey Network Advisory Board New York – Tucson: July 27, 2010 – In their ongoing efforts to fill the need for timely and accurate information in the wedding business, the Wedding Industry Survey Network (WISN) names Christine Boulton to its... [Read more]

Twitter vs Facebook

There seems to be a huge push by certain people in the wedding marketing industry this week to convince you to abandon Facebook as a marketing tool and put all your eggs in the Twitter basket. Hmmm, where is this coming from. On Tuesday Lienne Stevens of Splendid Communications posted this article about the supposed mass exodus from Facebook. Then today I found this press release from two bright lights... [Read more]

Re-Invent Your Business

How are you re-inventing your business? Last night I was at a networking event and had the opportunity to speak with quite a few wedding professionals in a wide range of categories. I saw an interesting pattern emerge. There are a lot of very smart people either in the middle of or in the beginning phases of completely re-inventing their businesses in light of the new economic realities in the wedding... [Read more]

Who Are Your Twitter Followers?

If you have ever been to one of my seminars on Social Media then you know that one of the things I recommend is that you take a look at who your followers really are. I have long suspected that most of the phenomenal growth in followers and friends is with other wedding professionals. Stated simply. it isn’t brides-to-be following you, it is most likely other wedding pros. Finally someone has... [Read more]

I Love Happy Clients

I just love what my clients have to say. Debbi, My Personal Cantor, was recently asked who built her website. Here is what she said… “Her name is Christine Boulton, and you can reach her at …thinklikeabride.com She’s amazing.  And it was very reasonable.  What’s more, is she specializes in WordPress blogsites, which are the best.  They are so simple to maintain and... [Read more]

Changing Your Advertising as Consumer Behavior Changes

Reading this mornings article on eWedNews, Fairy dust, Feel-good Advertising and Marketing is no Longer working, as Reality Sets In got me thinking about the what and why of how you need to change your advertising to keep relevant. Here is what I am seeing with brides and GenY in general today. They are all about mobility and portability. If they can’t take the media with them, they are less... [Read more]

A Different Type of Website

This website that went live last week was a little outside of my usually area of expertise, but I think it came out nicely. The client wanted a place for teachers to post their stories.The mandate was to create a site where anyone could add submission that could them be edited and moderated by the site admins. The client also wanted a fun, masculine look to the site; something that said, we are here... [Read more]

Putting Prices on Your Website

This seems to be a question as old as the internet. Most vendors I have worked with or talked to have struggled with this at one time or another. My answer 99% of the time is a resounding “Yes” When a recent website design client broached the subject last week, for her, I thought about it a different way. Sometimes just listing prices or “Our packages start at..”isn’t... [Read more]

Read More Posts From This Category »