Is it Time to Outsource Your Blog?

Every wedding professional knows that content is king.

To build and keep Google ranking you need to keep adding content to your website, usually via regular blog posts integrated with social media.  You know know this, it isn’t news.

So why aren’t you doing it?

Here are the answers I get when I ask that question:

  • I don’t know what to write.
  • I can’t write.
  • It takes me to long to get it perfect.
  • I don’t have time.
  • No one reads my blog anyway.

For years I have been trying to dispel all of these excuses.  Ok, I give up. Maybe you are right.

That doesn’t make it go away. It still has to be done, maybe you just aren’t the right person to do it. You have bigger fish to fry.

Your skills lie elsewhere. You design or plan or bake or cook or capture images or entertain the masses better than any of your competitors. Go with that.

But you still have to keep marketing and today that means your website and social media. If you aren’t the one to do it, who is?

Hire a professional. Isn’t that what you tell your brides?

There are a lot a freelancer writers that can take your content to the next level. It isn’t just that they write professionally, they also understand things like keywords, duplicate content, SEO, good headlines, and how writing for the web is different than what you were taught in school.

Here is a primer on how to outsource your blog and social media.

When you start looking you need to find someone that understands your industry, your target market and will take the time to understand the uniqueness of your individual business.

  • You need to be prepared to give them a list of keywords  that brides would use to find your business.
  • You will need to give them a brief on what you want them to write about. Remember, the content on your blog needs to be specific to what you do, not general.
  • Be prepared to send them images of your work and what you want to showcase.
  • Be prepared to build a relationship with them.

What to expect in return:

  • Well written blog posts that incorporate your keywords and images.
  •  All the images are optimized for search and social media.
  • Catchy headline that also works for social media.
  • Post is set to cross populate all your social media.

Yes, this will cost you money. Skill, talent and knowledge doesn’t come cheap. The next time you are spending your Sunday evening pulling your hair out trying to get a blog post up, think about what it would be worth to you to have your feet up and a glass of wine in your hand instead! Then hit me up.

Look for my next post on how to build a relationship with your blogger to get the biggest bang for your buck. Then watch your search rankings soar.

Groupon. Is it a Smart Play for Wedding Professionals?

Groupon wedding shop

Groupon once again has it's sights set on the wedding market. They tried it before, way back in 2010. My thoughts were that Groupon was a lousy deal for wedding vendors and if the comments are any indication, so were yours. Check out these … [Continue reading]

Picking the Right Channel to Market Your Wedding Business


I was reading a random article on AdWeek today that had nothing to do with weddings, but true to form, it got me thinking about wedding marketing and how important it is to use the right channel to market your wedding business. I know, scary, … [Continue reading]

Website Design for a Dry Cleaner

Website design for a dry cleaner

When the wonderfully creative Rhonda contacted me to redo the website for Oakwood Dry Cleaners she knew exactly what she wanted. Listening, hearing and understanding a clients vision is just what we do at Think. Figuring out how to make that work … [Continue reading]

Bridal Show Booth Ideas, Winter 2014

Southland Fox, A Paper Company

Now you just knew I couldn't go to a bridal show with out doing a booth review post. Again, apologies for my craptastic photography skills. There were so many great booths yesterday that I had a hard time choosing. First up, you always hear me … [Continue reading]

The Little Show That Could

Brandi and Lisa

I have written about the Perfect Wedding Guide's Nashville Winter Bridal show before and how it always seems to be able to beat the odds. Yesterday I had the pleasure of working this year's show for a friend in the floral business and I kept getting … [Continue reading]

Should You Post to Facebook or Your Blog


I have said it before and will keep saying it. All your social media should be designed to get them to your website to make the sale. Yet I hear it all the time. "I don't have time to keep up my blog so I just post my pictures to Facebook." … [Continue reading]

6 Blog Posts to Make YOU a Better Blogger

You know you need to be blogging. It's good for SEO, it helps get your message out and it helps to establish you as an authority in your field. I combed through the archives to gather some of the best that Think Like A Bride has to offer on the topic … [Continue reading]

Building A Better Blog Post


The #1 mistake I see from amateurs in the wedding blogosphere is the dreaded "wall of text" If you want a damn near guarantee of losing your audience put up a post of 500+ words with no separation, no images and headings. Here are 4 tips for building … [Continue reading]

More Totally Outrageous Marketing

Outrageous marketing with Colin Firth as Mr. Darcy

You know that I am a fan and proponent of outrageous marketing. I have written about it before  and I even told you how to budget for it. Well there has been a rash of some very clever outrageous marketing lately that I just have to share with … [Continue reading]

Get Bridal Show Success

Sorry but the coupon code has expired. It's bridal show season and I want you to have your best show ever! So how would you like  a free copy of my ebook Bridal Show Success? Bridal shows can still be a tremendous way to market your business … [Continue reading]