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Brilliant Wedding Marketing

from the irreverent, unrestrained mind of Christine Boulton

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Content Marketing

Blog posts, page copy, email content and social media are all a part of content marketing.
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Email Marketing

Email marketing is one of the most cost effective ways to market your wedding business.

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Web Design & Updates

Custom website design and updates to your existing site.
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The best marketing starts with a plan. You need one. Let's talk.

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Notes From a Bridal Show. Part 4

The booth for A Magical Affair was a giant hit. Not because it was the prettiest one there and not because I had the tiniest bit of input in it. No, it was one of the best booths there because I can just about guarantee that every bride there saw it and will remember it […]

It’s Time To Pick A Bridal Show

I know, it’s only October but you need to be on top of this. Bridal shows are expensive and for many of you they are a huge part of your marketing budget. It is critical that you choose well. The options seem to be endless these days. There is everything from the giant mega-shows with […]

Bridal Shows: How to Bag an Elephant

  Bridal show ROI and goals are interesting things. If you think the only goal of a bridal show is to book brides at the show you are missing most of the opportunities. I had a most interesting conversation last week with a florist concerning his recent booth at a bridal show. Now this was […]

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More Totally Outrageous Marketing

You know that I am a fan and proponent of outrageous marketing. I have written about it before  and I even told you how to budget for it. Well, there has been a rash of some very clever outrageous marketing lately that I just have to share with you. First, I am sure you saw […]

Marketing Tip for Wedding Photographers

Dear photographers, I have a marketing tip for you today. You know that the primary way that today’s brides and grooms find their wedding vendors is by personal referral, right? Well, one of the places they are going for those referrals is to their planner and the other wedding professionals that they hire. That makes these professionals very important to your […]

Tips From a Master on Getting Press for Your Wedding Business

With everything you have to do, worrying about getting press for your wedding business is probably not high on your to-do list. Well it should be. For most wedding businesses, by press I mean getting your work out the on the top blogs as well as the multitude of local and regional wedding blogs. Those […]

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Bridal Show Success

Bridal Show Success
What you need to know to make the most off your Bridal Show investment

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Brilliant Wedding Marketing

Brilliant Wedding marketing ebook
Brilliant Wedding Marketing is the step by step guide to building your marketing plan in a logical, layered way.
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