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Brilliant Wedding Marketing

from the irreverent, unrestrained mind of Christine Boulton

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Content Marketing

Blog posts, page copy, email content and social media are all a part of content marketing.
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Email Marketing

Email marketing is one of the most cost effective ways to market your wedding business.

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Web Design & Updates

Custom website design and updates to your existing site.
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The best marketing starts with a plan. You need one. Let's talk.

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Bridal Shows: A Booth Review

It is always a good thing to have an attention grabbing booth. It is a good thing to think about the real-estate above your booth as far up as you can go. It is a good thing to have the right signage to explain at a glance what you do. It is a  freakin’ amazing thing to […]

Outrageous Marketing:More Ideas

I have had several people contact me after buying Bridal Show Success or reading my posts on outrageous marketing that wanted more specific direction. The whole point of outrageous marketing is to stand out from the crowd. Perhaps the best way to get your creative juices flowing is to catalog what the ‘crowd’ is doing.  […]

New Ideas for Bridal Show Email Follow-up

OK, you’ve invested your time and treasure in a bridal show, or several and you have a fat, juicy lead list. Now what? I have already given you tons of ideas to use both short-term and long-term like cherry picking your lead list and outrageous marketing. The question people still are asking is what  to put […]

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More Totally Outrageous Marketing

You know that I am a fan and proponent of outrageous marketing. I have written about it before  and I even told you how to budget for it. Well, there has been a rash of some very clever outrageous marketing lately that I just have to share with you. First, I am sure you saw […]

Marketing Tip for Wedding Photographers

Dear photographers, I have a marketing tip for you today. You know that the primary way that today’s brides and grooms find their wedding vendors is by personal referral, right? Well, one of the places they are going for those referrals is to their planner and the other wedding professionals that they hire. That makes these professionals very important to your […]

Tips From a Master on Getting Press for Your Wedding Business

With everything you have to do, worrying about getting press for your wedding business is probably not high on your to-do list. Well it should be. For most wedding businesses, by press I mean getting your work out the on the top blogs as well as the multitude of local and regional wedding blogs. Those […]

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Bridal Show Success

Bridal Show Success
What you need to know to make the most off your Bridal Show investment

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Brilliant Wedding Marketing

Brilliant Wedding marketing ebook
Brilliant Wedding Marketing is the step by step guide to building your marketing plan in a logical, layered way.
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