My passion is in helping people.
In particular helping all those people that threw their lives and time and treasure into this crazy world we call bridal. It’s just what I do, it’s right there on the home page of this blog. Like everyone one else, you never really know if you are having an impact. Then something happens and you know that you are on the right track.
The other day one of my long time followers had a very nice article written about his company in the Guardian, London’s premier newspaper.
Thank you Neil Flatley for the shout out. Glad I could help.
Then, in 2012, the company’s barefoot sandal was picked up by stateside wedding blogger Christine Boulton of Think Like a Bride, who highlighted how the footwear would be perfect for beach weddings. A picture was posted to Pinterest, and it quickly garnered 1,000 repins.
Boulton got in touch to say how well the sandal has gone down with her audience, while at the same the social media buzz led to an influx of inquiries. Flatley realised there was a way into the American market after all, and he already had the products.
“For a small UK company, 1,000 repins was very impressive,” he says. “Then you realise, firstly the power of social media and, secondly, the size of the US market for your products. That was a pivotal moment for us.”
Before long he was on a plane to Nashville to meet Boulton face-to-face. “It was purely a fact-finding mission, I wasn’t pushing anything or selling anything,” says Flatley. “All I wanted was as much information as I could get about how the wedding industry worked in the USA. Christine is a wonderfully effervescent and forthright character who does not mince her words. She was wonderful to work with.”