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Brilliant Wedding Marketing

from the irreverent, unrestrained mind of Christine Boulton

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Content Marketing

Blog posts, page copy, email content and social media are all a part of content marketing.
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Email Marketing

Email marketing is one of the most cost effective ways to market your wedding business.

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Web Design & Updates

Custom website design and updates to your existing site.
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The best marketing starts with a plan. You need one. Let's talk.

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What Do Brides Really Think About Bridal Shows?

I ran across an interesting thread on a brides forum talking about bridal shows. There were the usual comments about pushy sales people and being overwhelmed. The pushy part you can fix, the overwhelmed may actually work in your favor if you know how to use it. Neither of those were really a surprise. What was […]

Bridal Show Success Goes Live

You’ve read the book, now hear it live! I will be at the Marriott Southwest in Minnetonka, MN on August,17th to do a live seminar on Winning at Bridal Shows for the Professional Wedding Guild of Minnesota. It takes more than showing up with a portfolio and a bowl of mints to get any kind of return […]

Cute Booth, But Who the Hell Are You?

This is one of my biggest pet peeves at bridal shows.  You invest all this time and money into a bridal show and then drop the ball when it comes to signage. Come on, what are you thinking? Check these booths that dropped the signage ball. (now you know why I don’t take pictures for […]

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More Totally Outrageous Marketing

You know that I am a fan and proponent of outrageous marketing. I have written about it before  and I even told you how to budget for it. Well, there has been a rash of some very clever outrageous marketing lately that I just have to share with you. First, I am sure you saw […]

Marketing Tip for Wedding Photographers

Dear photographers, I have a marketing tip for you today. You know that the primary way that today’s brides and grooms find their wedding vendors is by personal referral, right? Well, one of the places they are going for those referrals is to their planner and the other wedding professionals that they hire. That makes these professionals very important to your […]

Tips From a Master on Getting Press for Your Wedding Business

With everything you have to do, worrying about getting press for your wedding business is probably not high on your to-do list. Well it should be. For most wedding businesses, by press I mean getting your work out the on the top blogs as well as the multitude of local and regional wedding blogs. Those […]

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Bridal Show Success

Bridal Show Success
What you need to know to make the most off your Bridal Show investment

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Brilliant Wedding Marketing

Brilliant Wedding marketing ebook
Brilliant Wedding Marketing is the step by step guide to building your marketing plan in a logical, layered way.
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