Why Your Business Identity Is So Important

One of the things I love most about the one on one consulting I do is that it always gives me ideas on what matters most to my target market…you, the readers of Think Like A Bride. While every consulting client has a different specific need (Hey, that’s why they called me in the first place) in a larger sense they are all struggling with similar issues. I see so many wedding vendors struggling... [Read more]

Social Media: Still Think Its A Fad?

Every now and then I run across these videos. I’ve used some of them in my presentations and seminars. This one has a lot to say about the power of social media. If you think it is just a fad or that you don’t need to use it for your business you are sorely mistaken. As wedding vendors, your target market IS GenY. If you ignore the media that they use you have no hope of reaching them.... [Read more]

Two Schools of Thought on Social Media Posting

There are two distinct schools of thought on how to handle how you use social media: short and frequent versus longer and less social media graphic often. Is there really a difference and which style is for you. The conventional wisdom for blogging was that the best strategy was to put up short posts on a daily basis. Limit yourself to 500 words or less but do it every day.  This is the part that... [Read more]

When To Fire A Client

I sat in a meeting the other night with 10 other wedding professionals. It was supposed to be a board meeting for our local wedding organization but it quickly digressed to an all out trash fest of one of the brides for next month. You see, half of the people in the room had already fired this bride. The only one that still had not was the planner. The floral designer, transportation company, the invitation... [Read more]

It’s A Wedding “Business”

“So Then I Shouldn’t Let My 6 Year Old Answer the Phone?” Ummmm, no. That question was really asked of me recently. Do some wedding vendors just not get that this is a business or are they clueless as to what a business is? I truly didn’t know how to respond to the question. Where do you start to correct something like this? The question arose after a DJ had asked me to take a look... [Read more]

Lessons From TSE 2010

I just got home from The Special Event 2010 in New Orleans. Every time I go, I go with a different segment of the industry. This year I hung out with the planners. Funny how we all work in the same industry but all have very different points of view. NACE Welcome Party, TSE 2010 If you have not been to the TSE you have to make a serious effort to go next year. It is really a one stop shop for education,... [Read more]

When Did You Last Update Your Website?

I had an interesting conversation with a new client recently. Part of my review of his marketing strategy included asking him when he last updated his website. His answer startled me; he hadn’t updated anything in over a year! I’m sure you are thinking big deal but this really is a big deal. In the case of this particular client, a caterer, he hadn’t even changed the prices on the posted menus.... [Read more]

Tell Brides What They Want To Hear

Your target market is talking.  Do you know what they are asking for?  I do.  They are asking for information.  Are you giving it to them?  At the last bride’s panel one of the questions concerned websites and what brides wanted to see.  An online portfolio was nice.  So was a blurb about your experience and credentials.  But what they wanted and weren’t finding was answers. Brides... [Read more]

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