The Agency @ Think

Have you been reading along and still haven’t put the tips and tools in Think Like a Bride into practice? Are you watching your revenues fall even though you seem to be working harder than ever? Are you confused by all the new technology available today? Are you still trying to figure out just who your target bride is and how to reach her?

Well there is help.

Let me do for you what I have done for so many others.

Your primary concern is being the very best there is at what you do. So is mine. The difference is that “what you do” probably isn’t marketing; mine is.

You already know that you must do a better job at marketing your business.

If you are reading Think Like a Bride then you already know that you must do a better job at marketing your business if you want to survive and thrive in today’s turbulent market place. The problem is that even though you know you have to do this, marketing for today is like a foreign language to most wedding professionals. You know all there is to know about bridal portraiture or food costs or keeping stephanotis looking fresh or the intricacies of ordering a gown with hollow to hem measurements. What you don’t know are the techniques to effectively market to a new generation of brides.

What’s more, today’s generation of brides learned at an early age to tune out advertising. If you just blast them with information you are only going to turn them off. The messages that reach them are subtle and consistent. For them to hear your message you have to reach out to them in new ways every day. Marketing is changing at the speed of like. Just a few short years ago pay per click advertising was the best thing on the planet. Already that is fading. They are tuning it out and the competition has gotten so fierce for the best keywords that it is getting to be cost prohibitive for all but the largest vendors.

Do you really have time to stay on top of this fast changing environment? Isn’t your time better spent staying on top of your craft?

Remember, you only have an average 16 months to reach a bride!

You know you need to effectively market your business to stay alive; you also know that you haven’t a clue where to begin. I talk to wedding vendors everyday and I hear it in their voice. I see it in their attempts to do it all themselves. Face it, you need help.

Have you taken an objective look at you current branding?

Does it look like you? What does it say about you to your potential clients? Is it stale? Does it say the complete opposite of what you need it to say? Your branding is the first impression you give to potential clients. In the cluttered environment of advertising today it may well be the ONLY chance you have to reach your mark. If your branding alienates your bride you may never get a chance to reach her at all. Yes, your brand image is that important.

Web Site Design

Let’s look at something as important as getting a new website. You know how important your presence on the web is. Today’s bride spends an average 1 ½ hours everyday online planning her wedding. Does your website make the cut? Does it look and function in a way that will attract today’s bride?  

If you need to upgrade your website where do you turn? Have you talked to a web designer lately? Does it seem like they don’t hear you when you tell them what you need. Do you feel helpless in communicating your ideas in terms they understand?

I have been involved in enough website launches in my career to feel your pain. When I designed my first website I didn’t have a clue. The web designers and I seemed to be talking two different languages. What’s more, they had no patience in explaining things to someone that didn’t understand what to them was basic.

So where do you go to get the site that you need for your business? You need help. You need someone that understands what you need as a bridal vendor, knows what will reach today’s brides and has a deep grasp of the ever evolving technology available today. You need The Agency @ Think Like a Bride.

Here is another example: direct email marketing. I have been talking about permission based email marketing for years. How many of you have listened? How many of you have done it? How many of you have done it right? Email marketing is a proven winner. When it is done correctly it can return in the neighborhood of $45 for every dollar spent. Done wrong it is a waste of money at best; at worst it can work against you. Do you know how to do it right? The Agency@ Think does and we can show you how.

I have listened to you. I have heard your pleas. The Agency @ Think is here to do it for you. Whether you need a complete brand makeover or just new brochures I have assembled the team to take care of it.

Using the sound ideas found every month in Think Like a Bride my team can do what ever is needed to put the pieces into place to effectively market your business.

Unlike most marketing agencies, The Agency @ Think is dedicated to the bridal industry. We understand your unique needs like no one else possibly could. We live and breathe this crazy world of weddings. We understand the unique challenges you face and we are here to help.

What you will find even more helpful is that by working on your marketing with The Agency@ Think all of the different pieces of your marketing plan will fit and work together like a well oiled machine; each piece feeding off of and reinforcing the next. Instead of the random bits you end up with when you seek out many different vendors for your marketing needs you will end up with a cohesive plan. You will have a plan that paints the complete picture of who you are using the most cutting edge methods available.

One of our goals is to set up the systems and tools in such a way that you can manage them yourselves.

With the heart of a teacher we include one on one tutorial for every e-product we sell. If on the other hand you recognize the fact that you just don’t have the time, we will always offer you the option of doing your updates for you. Just let us know. Either way, you will have the tools and knowledge to do it yourself should you choose to do it.

What is holding you back? Does growth scare you? Contact me at The Agency @Think today. Let’s talk about your business and how we can help it grow. Let’s take a look at what you are spending on marketing your business today and see how we can put those hard earned dollars to better use.

Don’t miss out on the coming boom in weddings as the Echo Boomers come of age. If you are still marketing to Gen x or worse the boomers themselves you are going to miss out on the largest increase in brides in the last twenty years.

Don’t let your out of date marketing relegate you to the dust bin. Get in there and fight. Send me an email today and tell me how I can put The Agency@ Think to work for you today.

Your marketing is too big a piece of your overall strategy for success to leave it to chance. To make it work you have to do it with knowledge and purpose. Your marketing is too important to go it alone. Leave it to the professionals.

Every day you tell your brides the same thing “Let the professionals do it”; isn’t it time you took your own advice?

The Agency @ Think is here to help. Let us craft your puzzle for you. Email me today to find out about everything we offer. Trust your future to someone that you already know and trust; someone that you know understands just how unique this industry is. Trust it to someone that has stood in your shoes and knows your fears. 

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