I am a twenty year veteran of the wedding industry. I have spent time as everything from a baker/designer to writer to speaker. Most of all I am a small business owner just like you. For the last few years I have been splitting my time between writing and working with other small business owners to conquer this monolith we call the wedding industry.

In my quest to understand as much as possible about all areas of our industry I have farmed myself out to work with stationery firms, floral design companies, bridal salons, wedding planners and caterers down in the trenches where the real questions arise. I have worked through bridal market with publishers, salon owners, designers and the people that work with the factories overseas. I have stood on my feet for hours on end at monster bridal shows just like you have.

I have managed impossible deadlines for impossible brides when it was my name on the invoice, just like you have. I know what it takes to make a business in this industry work because I’ve done it, for 18 years I owned a top tier boutique bakery.

One thing I have noticed is how much this industry and the clients we serve have changed over time. The last five years have brought on major upheavals. The way we do business has changed and so have the people we serve. The wedding industry in America is estimated to be somewhere between $85 and $130 BILLION a year. That my friends in not pocket change.

Today I concentrate on helping small businesses in this industry succeed. Marketing to this new generation of brides is a new ballgame and unless you are on top of it you are missing the boat. I have set up a variety of marketing tools for my clients such as email newsletters, blogs, advertorials and social marketing campaigns. Some of my clients have included Mon Cheri Bridal, Weddings the Bridal Show, Erica Koesler, Simplicity Gourmet and Tennessee Wedding and Events Specialists Association.

I am very involved in writing for both the industry and for the bride. In addition to writing for this site and my blog Wedding Dish I also write for various bridal magazine and websites in both the US and the UK: Bridal Buyer, Nashville Scene, Enchanted Brides, Franklin Is…, TWESA.

Today's brides are the most tech savvy we have ever seen. Unless you are on top of the changing landscape of marketing in the new media you will never reach the brides you are seeking. You know as well as I do that running your own business leaves very little time to keep up on anything else. That is where I come in handy. Let me put together an advertising strategy that works for you in today's changing media.

I will help you uncover what is and is not working in your current marketing plan. Together we will define your market. I will help you craft a message that targets the brides that best fit your preferred client profile. With the help of my advice and services, you will discover things about your business and your market that you never knew. Sometimes it takes a new set of eyes to see the problems that are right in front of you.

Here are just some of the services we offer

Email marketing

Press releases

Trade show booth design

Website consulting

Outstanding webcopy

Social media marketing

Brochure Design

Logo Design

Branding & Marketing Strategies

“Another great resource that I refer to often is the innovative b2b wedding industry site ThinkLikeABride.com. It is jam packed with insightful articles and thought provoking pieces by an industry insider named Christine Boulton. I recommend it for anyone in the market but it is especially geared towards the small business owner/wedding professional and as far as I am concerned a 'must read' each month. The cost is minimal ($8.95 per month or $89 for the year) and makes a healthy return on the investment in terms of time and targeted information.

We can all learn more about 'Thinking Like a Bride' and be reminded of who our real boss is!! If you don't do it - I guarantee you that someone else is!!”

Rebecca Grinnals, Engaging Concepts

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 “Thank you for all of your advice. You have so much insight into what makes brides tick, and bouncing ideas off of you is both fun and insightful. After 13 years in business, this was the year we targeted to take our business to the next level. Thank you for making that happen!”

- Lesli & Bill Emmetts, Divine Images Photography & Design

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“With years of experience in the wedding industry, research, marketing, and writing Christine Boulton is in the minds of the brides. Her vast knowledge of the wedding industry has made her a very valuable asset to Enchanted Brides. There is no doubt that when you want to know what a bride is thinking, Christine is there for you with all the information you need to help your business grow.” "

- Tony Williams, Publisher/Editor of Enchanted Brides

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Christine, Just a note to let you know how much I enjoyed talking with you at market (and at the bar at the Westin on Sat. night!) Your insight into this crazy world we all love so much is amazing! I shared some of what you write with our local group the "Wedding Connection" last night at our meeting. It was a hit! Thanks for sharing your wisdom. We can all benefit from it!
-Dawn Quick ,The Wedding Place Fort Wayne, IN

“An experienced and recognized wedding professional, Christine’s specialty is assisting wedding professionals in marketing more effectively to “today’s bride””

“Think Like a Bride is a great source of information and I recommend that any wedding professional visit the site often as well as read her blog at least weekly .”

Marc Fuller, Great Wedding Network