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I have heard a lot of concern lately about contracts. Some wedding vendors seem to be pretty lax on even having contracts.
For many years parts of this industry operated on a handshake and a deposit. That little chicken is finally coming home to roost.
I think its time I put on my sorcerers hat and see if I can see what trend we can expect in the next year.
I have been looking at some different factors lately in trying to predict where our industry is heading. . My friends, I think we may be in for the perfect storm.
I know, sometimes I just can’t help myself and my inner data wonk comes out. Here are both some numbers and some vendor quotes you may find interesting.
Labor Day is over, the kidlets are back in school. That means that the fall wedding season can't be far behind.
Today’s brides come from a very different mindset than those of even a few years ago. If you look through their posts on various forums you will see just how comfortable they are buying online. They do it everyday in their regular life and they expect to be able to do it in their wedding planning. Very few wedding professionals give them that opportunity.
The most powerful marketing tool right now is email marketing. The price is insanely cheap, the reach is unbelievable, and it is crazy easy to do well. If you don’t believe me, look at Daily Candy.
I have been watching the attendance drop at the local bridal shows over the last year. I have also noticed that the faces of the vendors have changed. More and more the best of the bunch are skipping the effort. Needless to say that got me thinking: are they even worth it?
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