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| Flash Sites vs HTML Sites |
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| Christine Boulton |
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The deeper I get into helping clients update their website the more often this question comes up: Flash or HTML.The answer lies in how you respond to this one simple question: Is your website your marketing or are you going to have to market your website? |
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| Time for Some Bridal Humor |
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| various sources |
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OK I haven’t done one of these in a while and since you all came through June and May with such flying colors I thought you could use a little break. |
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| Service as Marketing |
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| Christine Boulton |
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I read an interesting article in Advertising Age recently about how Apple is blurring the line between marketing and customer service. It got me thinking about our industry and the same question. Are we seeing our customers from the right point of view. |
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| Word of Mouth Marketing |
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| Christine Boulton |
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The holy grail of marketing is positive word of mouth. That is especially true in this industry where referrals are still the number one way people find their wedding professionals. |
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| Happy 4th of July |
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| your Wedding Diva |
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I hope everyone has had a great season so far and are gearing up for the heat of July and August. Drink plenty of water and try not to melt. |
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| Destination Weddings |
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| Christine Boulton |
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I spoke recently with Susan Moynihan, editor-in-chief of Destination Weddings and Honeymoons magazine. Susan was in Celebration, FL speaking at Engage!08 and she had some interesting stats to share. |
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| Wedding Spam. Get Out of My Inbox. |
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| Christine Boulton |
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Bridal show season is upon us again. What are you going to do with those lead lists this year? Same as last year or do you plan to actually use them this time? Now what the heck has that got to do with the title? |
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| Trend Tracking: Whimsy |
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| Christine Boulton |
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I am sensing a new trend on the rise. I had two completely different vendors use almost the same words to describe their lines to me: whimsical and fun. I am not talking about cakes here.
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